First Amazon, Uber and now Sterling Jewelers, the parent company of Jared Jewelry and Kay Jewelers-there seems to be a growing corporate culture problem that is penetrating and having a negative effect on the internal and external branding of these major companies. Other companies need to take heed: with the power of social media, corporate culture issues WILL negatively impact your bottom line.
Is it time to look at our existing culture, and determine what are the gaps and liabilities are in our organizational culture. The “culture issue” has been coming up a lot lately, and in our current political environment, it might get a lot worse. If executives do not begin to take a serious look at their company culture, employee engagement and internal branding strategies, your company may be the next in serious crises.